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ESTABLISHED SINCE 2007
Exclusive importer and distributor of leading Italian and Spanish professional haircare brands, serving Indonesia's premier salons and barbers for over 18 years.
The global gold standard for instant crystal shine, thermal protection, and weightless silk fiber finish.
OUR EXCLUSIVE BRAND PORTFOLIO
Remarkable haircare formulation is our promise to you. What doesn’t meet Alfa standards is refined until it does.
About PT Alfa BeautyTo elevate Indonesia’s hair industry through direct access to verified European professional brands, advanced technical education, and uncompromising product integrity.
To be Indonesia's most trusted professional haircare ecosystem, renowned for technical excellence, reliable supply, and dedication to sustainable salon industry growth.
High-precision chemical straightening with exclusive pH control. Delivers sleek, natural straight hair with brilliant shine.
Our European and domestic laboratory partners share our commitment to safety and ethics, ensuring every salon product is held to the highest regulatory standards.
Support Hub
Everything you need to know about our product authenticity, partnership terms, technical training, and nationwide logistics.
